Below are 7 common mistakes nonprofits make when using social media. Are you guilty of any of them?
Using Automated Updates
Using automated updates is never a good idea. This will make your posts sound robot-like and insincere. Social media followers want to know they are dealing with a human, so take the time to add some personal touches to your social media interactions. When possible (for example, in comments, which we will discuss in more detail later), you should refer to people by name. Also, even if you are not using automated posts, your updates will still look automated if you are following a formula too closely. For example, if you link to all of your new blogs with “Check out our latest blog!” your posts are without a doubt going to appear automated. Instead, give a small introduction (1 or 2 sentences) abut the blog and then link to it.
Not Blogging
Blogging is the prefect opportunity for your nonprofit to prove its expertise. Not only does this help build trust, but it also brings in people who may have been previously unfamiliar with your organization. If you regularly post quality content (3 times per week is the recommended number) that answers questions some people might have in relation to your organization, you will eventually bring in new supporters. It may take some time and a lot of patience, but it will happen
Not Curating Content
Believe it or not, not ALL of the content you share via social media needs to come directly from your organization. Content curation involves linking to and introducing interesting content (blogs, videos, etc.). Simply find content that relates to your organization and briefly tell your followers what the article is about and how it is relevant to their interests. This is an easy way to keep an active social media feed. However, you do not want to post too much, which we will discuss in the following section.
Posting Too Much/Not Enough
Not posting enough will make your social media account look barren. However, posting too much will make you look like a spammer and will most likely annoy your followers. So, how many posts should you aim for? A good rule of thumb is no less than 1, but no more than 2 post(s) per day. This will put you at an average of 5-10 posts per week.
Bluntly Asking for Money
No one is going to want to follow an organization that only turns to its followers when it wants money. As we’ve mentioned in the previous sections, you should also be regularly blogging and curating content. And when the time does come for you to ask for donations (which of course, once in awhile is fine), it’s best not to be blunt about it. Tell what the money is used for and, most importantly, why there is a need for the money. A great way to do this is through testimonials from people your organization has helped in the past. Also, be sure to thank all of your supporters and update everyone on how much money was raised after all of your fundraisers. This will greatly increase the chances of your donors giving again in the future.
Comment Mistakes
Responding to comments can be tricky. Especially when those comments are negative. And improperly responding to comments can be a PR nightmare, as anyone who has been following the story of Amy’s Baking Company Bakery Botique & Bistoro (WARNING: some may find the language in this article offensive). As you can see, the bakery tries to defend itself, but does not do so with any logic. Instead, it resorts to using caplocks, vulgarity, immaturity and stubbornness. The best thing here would have been for them to back up their points with facts and evidence. If they have no evidence to back their claims, an apology and a sincere message about making improvements would have been much more acceptable. Never get angry, personal, or hateful with your social media comments. Use common sense and you should be fine.
Not owning up to your mistakes
Mistakes are going to happen, and most people understand that. Often, people think the solution to something simple like a Facebook status typo is deleting the post and acting like it never happened. Unfortunately, once something is posted to the internet, it’s most likely not going to go away. This is especially true if you have A LOT of followers. If the mishap is funny enough, some users may take screen captures and post it to sites popular websites like Reddit. The best thing to do in this situation is to own up to the mistake and, if appropriate, have a sense of humor about it. Here is an excellent example of how a social media blunder can be handled with grace.
What are your thoughts on this list? Is there anything you would like to see added?
by Charlie Hullihen, Director of Communications
Setting goals is one of the best ways to achieve and measure success. But bloggers often get confused about the types of goals they should be setting. Most start with trying to improve their traffic, which of course is a respectable goal. However, there are many other goals your organization needs to achieve BEFORE it starts raking in the page views. I will discuss some of these below.
(Photo credit: Wikipedia)
Follow a Schedule
Many may not consider this a “goal”, but when you think about how difficult posting regularly can be (especially for smaller nonprofits), this is a noteworthy feat. Posting consistently (preferably 3 times a week) is one of the first steps in running a successful blog page. Long waiting periods between articles can make your blog look inactive and can therefore drive users away. Consider putting together an editorial calendar to keep things on task. Fortunately, following a schedule is a pretty easy goal to measure. Just ask yourself this question: “Am I following a schedule?”. If the answer is yes, you have achieved your goal!
Receive Comments
You’re now posting 3 times a week (great job!). It’s time to begin incorporating some more challenging goals into your blog plan. A good one to start with is receiving comments. Comments show that your readers are engaged in your posts, may have more questions, may have something nice to say, or may have some knowledge to share. A good way to consistently receive comments is to pay attention to which of your posts are receiving the most comments. If your posts are not receiving many comments, consider asking questions at the end of your posts. This will inspire readers to answer, share insight, and ask more questions. Just be sure to respond to your comments in a timely and appropriate manner.
In the early stages of your blog, comments will most likely be scarce. But don’t let this discourage you. If you continue posting quality content, the comments will come and will become much more regular with time. To measure this goal, try aiming for a certain amount of comments each month. Once the month finally arrives in which you achieve your goal (it most likely won’t happen right away), you can increase the number a little. As your numbers continue to rise, you can start setting your goal even higher. Pay attention to the topics the people are commenting on most. These are the subjects you will want to continue exploring (without repeating yourself, of course). On the other hand, topics that are not receiving comments will want to be either thrown out or approached from a different angle.
Get Users to Share Your Posts
Having one of your posts shared by somebody on social media should be your ultimate goal. People are much more likely to trust a post from one of their friends as opposed to something from an organization. This is why getting users to share your posts can be so useful. You will without a doubt notice that the posts with the most shares are the ones that get the most hits. Similar to how you treat comments, keep exploring the topics that get the most shares.
One of the most important things to remember is to keep your goals realistic. This is especially true during the infancy of your blog. Of course we all want to achieve great things, but your blog isn’t going to become and overnight sensation. Setting your goals too high will only create disappointment. The best way to make good things happen with your blog is to keep at it and be realistic.
What kind of goals has your organization set for its blog? How did it go about achieving and measuring them?
Audience (Photo credit: thinkmedialabs)
by Charlie Hullihen, Director of Communications
Like all marketing channels, social media works best when you keep your audience in mind. Think about it. You obviously are not going to want to post information your intended audience has no interest in hearing about.
There are likely two types of people you want to post for. These are current supporters and people you want to turn into supporters. Below are some tips to help you with posting content for both.
Current Supporters
Current supporters are those that are already involved with your cause. This may be through donations, volunteering, or even a like on Facebook. Regardless of how and why, they know your organization is out there and are paying attention. This means that they will not need a lot of background information such as your organization’s history and mission statement. They will, however, want to know how much money your last fundraiser has raised, what fundraisers and events will be going on in the future, and how he or she can continue to aid in your mission.
A good way to keep current supporters interested is with announcements via your social media accounts of how much your latest charity event raised. You can also include pictures as well as stories and testimonials from those who have benefited from the event. This shows your current supporters that they are making a difference in the world (which is why people volunteer in the first place) and will make them much more likely to work with you again in the future.
Turning People into Supporters
This can be a little trickier than engaging someone who already supports your cause. This is because, to turn someone new into a supporter, you need to prove that you are both trustworthy and knowledgeable.
Demonstrating your knowledge sounds simple enough. Write and post articles that are relevant to your cause, backing everything up with research, examples and confidence. However, you also want to make sure people are finding these articles, which can be the difficult part, especially if the people in this category don’t even know your organization exists.
Here (and in every other post, for that matter) you will want to use the best SEO and keyword tactics possible. A good way to make your articles easier to find is to provide information related to your topic that an average person may look for. An example for this scenario is for someone to type a question into a search engine and have your organization answer it. The person finds the information really useful, and decides to see who wrote the post. He or she then learns about your organization’s mission and decides to make a donation, give their time, or follow you on social media. You proved your knowledge by answering their question, and then proved your trustworthiness when they looked further into your organization. Put yourself in the shoes of someone who knows nothing about your organization, but who may want to know something related to your cause. This is the type of information you will want to offer.
There will of course be times when your audience includes both of these categories, and there’s nothing wrong with that. But, for the most part, it’s a good idea to decide on one of these two audiences before writing something so that you can stay focused and go after a specific group. What can your organization share with us about posting for these audience types?
by Josh Beemiller, Director of Marketing and Client Relations
One of the most common questions we receive is “How do I know when I have a successful community?” This is a great question. It also has an incredibly simple answer. What goals did you set before you launched the community? Did you meet these goals? If not, then you are not successful yet. Most organizations’ goals revolve around generating income, whether through sales or donations. If this is your plan, you can easily measure success by comparing this month’s leads to last month’s, and so on.
If your community isn’t meeting those goals, than you are faced with a far more complicated question: “Why not?” There are an endless number of ways that you can undermine your community without knowing it, but let’s take a look at a few of the most common problems.
Is the community inviting?
I’m not just talking about inviting people to join the community. Is the community as a whole welcoming to new members? Do current members encourage new members to find and participate in smaller sub-communities? Are you, as the community leader, encouraging members to build personal relationships? These things can go a long way towards sustaining the lifespan of a community.
Does the software fit your needs?
There are a countless number of community platforms out there, with an endless amount of features. However, the community manager must understand the community itself, and know which features to include. Will your community focus on collaboration? If so, make sure to allow for file sharing, forums, and chat rooms. Will it be more of a traditional social network? Be sure that users can share photos and videos.
One rule to remember, no matter the type of network, is to make sure there is no “feature overload”. It’s very easy to think that members will want to keep coming back if there is an endless supply of “things to do”. The reality is, however, if you have too many distractions, it can steer your community away from the true purpose, or turn them away completely.
Have you given the community a fair chance?
It’s very easy to get discouraged if the community seems stagnant after a few months. But as a community manager, you need to keep in mind that social media marketing is a marathon, not a sprint. Very, very few communities blow up instantly. The ones that do are, in almost every case, backed by an incredibly large budget. Most organizations do not have the type of budget to allow for an army of paid “lieutenants” that can assist the community manager. In reality, the best way to grow the community is to take an organic approach, inviting and engaging members, and growing slowly and steadily.
If your community is not reaching the numbers you expected, make sure to ask yourself these three questions. They will go a long way toward building a healthy, sustainable community.
What advice can you share about building a successful community? Let us know in the comments!
by Charlie Hullihen, Director of Communications
Bad habits can be hard to break. And bad marketing habits will quickly derail your nonprofit’s goals. Here are 5 common mistakes that will damage your organization’s marketing tactics.
(Photo credit: doryfour)
1. Focusing Only on Social Media
Social media is king. But that doesn’t mean you should abandon all the other marketing channels. You need to also regularly update your website, blog and send e-newsletters. If some of your supporters are elderly, you may even have to incorporate some outbound marketing tactics such as letters and billboards. Just because the majority of people have started using social media does not mean that EVERYONE is using it. Keep your audience in mind.
2. Too Much Expecting, Not Enough Giving
This may be true of your organization if your blog and social media accounts are only used to ask for donations. Your content should not sound like an advertisement. Today, it’s best to catch people’s attention with useful information. This will earn their trust and will result in volunteers, donations and pledges.
3. Sounding Too Much Like a Company
People are put-off by impersonal messages. Don’t make them feel they are reading information from a company. Instead, let them know that they are dealing with a human. When possible, address people by name. Add some personality to your nonprofit’s staff page. And don’t automate your posts. If your status updates follow a fill in the blank format (Check out our latest blog: ________ ), you will come off as too robot-like. Be yourself!
4. Not Going Mobile
We’re now at a point where it’s quite common for someone to access a website with their cell phone or tablet. Having a website that does not resize properly on portable devices may drive some users away. Check your site regularly to make sure it loads and runs properly on mobile devices.
5. Not Producing Good Content
Producing quality content not only will keep users engaged, but is also a great SEO tool. Blog and social media posts are definitely not something to phone in. Put some thought into what you are writing and post regularly.
Have you had any experience with these mistakes? How did you go about fixing them?
by Charlie Hullihen, Director of Communications
(Photo credit: Wikipedia)
Last year, Josh wrote an awesome article on recruiting and engaging youth volunteers. To add to his list, here are 5 more tactics your nonprofit can utilize to attract and engage more young supporters.
1. Be Visual
Younger folks, raised on cell phones and social media, are not into reading through pages and pages of text. It’s best to communicate with them visually. Make your website/social media accounts visually appealing and be sure to utilize images of younger people supporting your cause. Some teens and young adults may fear they would be somewhat out of place volunteering for certain organizations. Show them that youth are not only highly encouraged to get involved, but also that they most likely will not be the only young person there.
2. Check with Schools
Many high schools require seniors to participate in a certain amount of community service hours to graduate. Check with your local high school about putting up some flyers or, better yet, have some information worked into the morning announcements.
3. Use Competition
We’ve discussed social media competitions in the past, and they can be a great way to engage young people. Offer prizes for who can log the most hours and/or raise the most money. Adding a little competition can make volunteering a real treat.
4. Consult with Youth
Consult with the youth you already have working with your organization and see if they have any ideas for reaching out to other younger people. You can also ask them to tell their friends about any volunteering opportunities.
5. Post the Benefits of Youth Volunteers
Not only does volunteering help youth feel better, it also looks great on college applications and resumes. Be sure to share this information on your website, social media posts, flyers, and with all of the youth you speak with that are considering working with your organization.
Have any tips of inspiring youth to volunteer? Be sure to let us know in the comments.
by Charlie Hullihen, Director of Communications
Measuring social media success can be difficult. Despite the fact that it it’s nearly impossible to get a reading that is 100 percent accurate, below are a few simple methods your organization can use to determine which of your social media tactics are working and which are not.
Tape measure (Photo credit: Wikipedia)
Keeping Tack of Your Page Likes/Followers
The easiest (and probably most obvious) way to measure your social media success is by seeing how many likes and followers you have. However, do keep in mind that not everyone who likes your page is a potential donor, which is the main reason why this is not a full proof method to measuring your success. This is especially true during social media contests, in which someone may like your page just for the sake of winning a prize. These people usually end up unfollowing your account or hiding it in their newsfeed. Therefore, the best time to measure likes and follows is when there is currently no “incentive” to liking your page.
Keeping Track of Post Likes/Retweets/Shares
This is a much more accurate way of measuring your social media success. If someone shares or likes something you post, they are using their personal account to endorse your message, which is a solid indication that they are going to continue following your page, but still does not guarantee that they will become a future donor.
Reading Your Comments
Last week we discussed the best way to react to particular types of comments. If you are getting lots of positive comments, things are going well. If, on the other hand, you are getting an excessive amount of negative feedback, you may want to reevaluate the way you are using social media. This is especially true if the negative comments you receive are well-written thoughtful. But, do keep in mind that getting the occasional negative comment does not mean you are failing at social media, and is actually rather normal. Unfortunately, there are internet users that will do these types of things for no reason at all, and the best way to handle these is to be professional and move on.
Setting Goals
A great way to measure your social media success is by determining whether or not you are reaching your goals. If you wanted to earn certain about of shares and/or likes with a particular post, how did you do? Were you close? If not, what do you think you should do differently? A good way to learn about what’s working and what isn’t, as mentioned in the previous section, is to look to your comments. People are often frank on social media, and you should take advantage of this.
Measuring social media success can be difficult. Do keep in mind that none of these methods are perfect. Remember to never get discouraged and continue to keep your accounts active, even when it may seem like your numbers are not going up.
What experience do you have with measuring success in social media?
by Charlie Hullihen, Communications Writer
As we’ve discussed before, responding to comments is a crucial component to any nonprofit’s social media tactics. Treating social media comments correctly can be an awesome image booster for your nonprofit. Making the wrong move, however, can create an instant PR nightmare. Here is a list of 4 different types of comments and how you can respond to them while protecting your organization’s integrity.
Frustration (Photo credit: music2work2)
1. Positive Comments
These are obviously the best kind of comments. A random person has taken the time to publically make positive mention of your organization. This isn’t something that rarely happened before the days of social media, and you need to take full advantage of the opportunity. In this situation, you should ALWAYS thank the person for their kind words. You should also consider reposting/retweeting the comment, but this is not something you want to do TOO often. If the only thing showing up on your social media feeds are reposts of people talking about how great your organization is, followers are going to unsubscribe. Occasionally sharing positive comments amongst your other posts (blog posts, videos, links to interesting articles, etc.), however, will work just fine.
2. Offensive/Inappropriate/Malicious Comments
If a comment is offensive, inappropriate, or straight-up spam, you need to delete it immediately. If the same user continues to post offensive material to your social media accounts, banning them is a perfectly acceptable solution. A good way to prevent comments like this is to set up some community guidelines. Mention that comments are strongly encouraged, but warn that anything offensive, hateful, or malicious will be deleted without consideration.
3. Complaints/Concerns
If someone calmly and inoffensively (no swearing, vulgar language, etc.) addresses a concern or voices a complaint via your social media account, reply to that person and tell them you will get in touch with them directly, and then promptly do so. Letting the person know publicly that you will get in touch with them shows others that you are open to hearing from those involved with/following your organization, are open to suggestion, and genuinely care about your nonprofit’s image as well as fulfilling your mission.
4. Negative Comments
If a comment is negative and/or filled with false information, take the time to politely respond to the poster with factual information that supports your organization’s position. Do not under any circumstances make rude, unrelated or personal insults. Keep things professional and show that your organization can calmly back things up with information and logic. If a user begins crossing into the offensive/inappropriate category (like we discussed in number 2) feel free to ban the user and post a comment explaining that such language is not tolerated in your community. Also, in situations such as this, your community will often come to your organization’s defense. As long as everyone involved in the discussion keep things clean, it is perfectly acceptable to let this happen.
What experiences, good or bad, has your organization had with social media comments? Be sure to let us know in the comment section. Just make sure you keep it clean.
As the people, law enforcement, doctors and volunteers in Boston continue to aid those in need after yesterday’s tragedy, one thing has been made certain; there is no shortage kindness and humanity in this world. People in Boston have offered their homes and vehicles to those with nowhere to go, as well as food and water.
Below is some information you can use to help the people of Boston during this difficult time.
People In Need of a Place to Stay
Boston.com has put together a page for people to register who are in need of a place to stay. If you would like to offer space to house people, you can register here. Those in need of a place to stay can register here.
Donating Blood
The Red Cross has confirmed that there is currently enough blood to meet the demand in Boston. However, they do encourage those that wish to help to schedule a time in the future in which they can give blood.
Connecting With Loved Ones
If you are still trying to connect with a loved one who was running in the marathon, or if you were present at the tragedy and have yet to let your loved ones know you are okay, you can use the Red Cross’s Safe and Well site. Those trying to get in touch with loved ones through cellular phones are encouraged to text instead of call. This will take less bandwidth.
Volunteering
Anyone looking for ways in which they could volunteer or help is encouraged to follow the hashtag #BostonHelp on Twitter.
Our thoughts and prayers go out to all those affected by this terrible tragedy.
by Charlie Hullihen, Communications Writer
Facebook has announced that it will soon allow users to implement hashtags into their status updates. This feature, already used in networks like Instagram and Twitter, could quickly change the way users interact via Facebook. But first, in case you feel a little out of the loop, what are hashtags?
Hashtags
Hashtags (#) are used to tag posts that fall into a certain categories. For example, somebody may write “Helping out at the food bank this afternoon #volunteer”. This will then cause their post to come up when somebody searches the term “volunteer”. However, its rank in the search results depends on the number of followers the user has, how recent it was posted, and how many times the post has been shared and/or commented on.
What This Means For Businesses and Nonprofits
Most likely, the new hashtag feature will have the biggest impact on the way brands use Facebook. Now, much like they do on Twitter, brands can encourage users to use their name as a hashtag and can therefore have a better understanding of who is using their products and what people are saying about it.
What This Means for Users
The details are still uncertain, but this will most likely have an effect on Facebook’s privacy settings. Tags are used to make posts more searchable; however, not all users will want their posts to come up in public searches. We may see new privacy settings introduced that give users the options of making tagged posts public, while having their other posts remain private. Users may also want to have all posts blocked (a setting that is currently available on Facebook) from the public, including those that use hashtags.
This will most likely change the way some people use Facebook, but not all. Those that prefer keeping their posts private and are not used to sites like Twitter and Instagram will most likely continue using Facebook the way they always have. However, those that that do use these sites will most likely welcome the feature with open arms.
It will be interesting to see the way this all plays out. Will it or will it not be a game changer for social media in the rest of 2013? Be sure to share your thoughts in the comment section.
by Charlie Hullihen, Communications Writer
Writing a grant is hard work. And I know from experience how frustrating it can be to put a lot of hours and effort into something only to see it fall through or be rejected. That’s something no nonprofit wants to happen, so it’s important to know that every proposal you submit is your organization’s best work. To help make sure your next grant proposal goes through, I have put together a list of 7 things that may be holding your grant back from being green lighted.
1. You don’t write for your audience. This is one of the most covered topics in both high school and college writing courses; and many nonprofits decide it’s not important when it comes to grant writing. They simply use the same format and language for each proposal and change the names accordingly. In actuality, no two proposals should be alike. Know your granter’s mission and why they are looking to provide funding. You can use this information to tailor the proposal to the granter’s situation. This will show that you have done your homework and will definitely impress your readers. This also holds true for following directions. Not all granters will be looking to accept proposals in the same format. Make sure you know the submission guidelines before you send your proposal off to be judged.
2. You aren’t proofreading enough. It may seem too obvious to mention, but poor writing and bad grammar can really increase your chances of being rejected. And, as useful as it can be, spellchecker alone is not enough. It is best to have at least three other people look over your proposal for grammatical mistakes, spelling errors, and unclear wording. If anything in your proposal doesn’t make sense to one of your readers, it definitely needs changed.
3. You aren’t thorough enough. The reader of your grant proposal may know nothing about your nonprofit, so you should assume that nobody will. Be sure to write a detailed explanation of your organization’s history, mission statement, the programs you provide and who it is they benefit, and some information about your organization’s success. It is hard to trust an organization someone knows nothing about, and no one is going to give a large grant to a nonprofit they are unfamiliar with.
4. Your proposal contains too much fluff. As mentioned in number 3, it is important to be thorough in your proposal. However, you do not want to include any information that is unnecessary. This includes buzzwords, clichés, or (obviously) anything that has nothing to do with the proposal. Unnecessary information will only cause confusion.
5. You have a goal but no plan. No proposal should be without goals. However, there needs to be a well outlined plan included that convincingly shows that your organization is capable of carrying out the task at hand. What actions will you take? When will they happen? How long will they take? All of these are important questions to answer and will prove that you are the best organization for the grant.
6. You aren’t providing enough data. To show that you actually know what you are talking about and have done some research, your proposal should include some background information on similar plans that have been successful. Be sure to cite sources, provide graphs and figures, and show that you can analyze these statistics.
7. Using unreasonable budgets. The people reviewing proposals know what they’re talking about. Therefore, they know unrealistic numbers when they see them. If any of figures have been padded or left out, they will most likely pick up on it and immediately reject you. When it comes to budgets, you need to be as detailed and honest as possible.
What has your experience taught you about grant writing? Be sure to let us know in the comments.
It may be hard to believe, but we’re already one full month into 2013. We hope January treated you well, and that things continue to look up throughout February and the remainder of the year. Let’s take a look at some of the things we covered this month in our Non-Profit 2.0 blog.
We make five predictions about 2013 that we think will have effect your nonprofit. Also, be sure to check out 2012’s predictionsto see how we did.
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SMS marketing is becoming a much more common marketing tactic than it has been in the past. Check out these 7 ways you can greatly improve the chances of your next SMS marketing campaign being successful.
Intelmarx CEO and Founder George Sackandy reflects on 2012 and offers some insight on what nonprofits can expect from us throughout 2013
What was your favorite blog from January 2013? Are there any topics we haven’t touched you would like to see us cover, or anything you would like to see us go into more detail about? Thanks for reading and keep checking back for more updates!
What was your favorite blog from January 2013? Are there any topics we haven’t touched you would like to see us cover, or anything you would like to see us go into more detail about? Thanks for reading and keep checking back for more updates!
by George Sackandy, CEO and Founder
We hope the new year finds you and yours well and looking forward to a healthy, prosperous 2013.
2012 was a very busy year for us including new clients and several new solutions that we have added to the suite of tools that you can use for your success. I am very proud of our team and the work that has been done to provide you with world class solutions and services to help you maximize your investment.
2012
Our two new solutions, Dynamo and MobilePhilanthropy, provide our clients with an even more well-rounded list of marketing options.
Dynamo enables website visitors to create their own personalized digital brochure. In the digital age, suggesting to a potential prospect that they wait weeks for information they requested is death by a thousand razor blades. While waiting for your fulfillment house to deliver the information they need, the prospect have already been on someone else’s site and made a buying decision. Not to mention the money Dynamo can save on print and postage.
MobilePhilanthroy gives your nonprofit the flexibility of designing the mobile campaign(s) that you want without the limitations or cost of the Mobile Foundation. Choose any amount that your donors can contribute for any one of a number of programs that you are soliciting for. The system also supports pledges so that your capital campaign can be supported with a 2 minute form on a smart phone.
We produced online training programs, presented at workshops, and worked hard to give you relevant skills that you could put to use right away to advance your cause.
We continued to provide you with valuable information on our award winning blog, NonProfit 2.0, our monthly newsletter, and the thought leading white papers that delve a little deeper into the topics that you tell us are important to you
2013 and Beyond
We will continue to grow our portfolio of diverse nonprofit clients who have come to depend on us for cutting edge solutions at price points that won’t debilitate budgets. We value and appreciate the kind things you show gratitude for in terms of our world class service and we will continue to strive to raise the bar.
We will expand our research efforts, provide you with invaluable information that will help you to attract, engage and empower your stakeholders. We want to be true partners in the success of your mission. The work that you are doing motivates us every day to do more to support you.
We will continue to develop the best proprietary products and deliver them at the best possible price points.
We will continue to investigate the “open source” solutions that have become great options in today’s rapidly changing Internet market. Communities of programmers around the world are committing their time and talent to creating platforms that offer viable options to their paid alternatives. We realize that the economy is still presenting challenges that are hindering the successful implementation of your mission. We feel that we can deliver these to you at a fraction of the cost without sacrificing functionality.
We are excited about the potential and new functionality of touch screen technology. This technology has passed the “early adopter” stage and the prices are starting to be very budget friendly. We see this as another platform that you can use to recognize donors, acknowledge the contributions of volunteers and communicate with all stakeholders that are important to your mission. You can turn high trafficked areas that are underutilized into new media outlets that you use as part of your multimedia communications strategy.
But most of all, we are excited about you. Our nonprofit clients are amazing, committed to missions that improve the quality of life in every community you serve. We value our relationship with you and take great pride in providing you with resources that help you fulfill your mission more effectively and efficiently.
